Betty Crocker, Aunt Jemima, Aunt Jenny—female characters have long been used in food company advertising. Aunt Jenny was a character created in 1936 by Lever Brothers company to promote Spry vegetable shortening, a new product to compete with Crisco. Aunt Jenny was portrayed as a plump, matronly figure with white hair, glasses, and an apron. She appeared in cookbooks and advertisements, and was the host of a radio show, Aunt Jenny's Real Life Stories, from 1937-1956.
In the following comics, which appeared in Spry promotional recipe pamphlets, Aunt Jenny kindly and enthusiastically teaches young housewives the joy of easy cooking and baking with Spry.